The Advertising Impact Measurement (AIM) is a research study that offers a comprehensive view on how World Cup Cricket was watched on TV and OTT/digital channels, and measures the impact of advertising comparatively among advertisers.
- Online multi-centre study
- 6K+ respondents
- Covers 12 matches – India games, semi-finals and finals
Micro markets maps the potential of all markets across India at various levels – State, District, Sub-district, Towns, Wards within Towns and Villages
- 1M+ reporting units
- Population, Household, Market Size Index & Prosperity Index reported for all units
- A market indicator that can be used by marketers across product categories
Tracks IPL team’s following & affinity, recall Return on Investments, Ad recall and properties recall during matches
- Covers 10 markets
- 12K+ respondents over 8 weeks of IPL
- Useful for Team Owners, Advertisers
Brand Endorser is a scientific tool to aid the celebrity engagement exercise
- Research covers 550+ celebrities across domains
- Celebrities are being tracked on various aspects like popularity, perception, category fitment, media exposure and more
- Sample size of 5K+ respondents across 36 markets
- Robust representation of core HSM, rest of HSM & southern states
Insurance CuES Report an annual benchmarking study in the Life Insurance sector
- 12+ Brands
- 3.5K+ Interviews
- 20 cities (Pan India)
- 30+ evaluation parameters, critical to customer experience captured
Passive Mobile Monitoring tracks in-mobile/app usage of the online panellists
- 200+ apps across categories – OTT, E-Commerce, Music, Payment, Travel & Hospitality, Social Media, Delivery and more
- Total sample of 3K+ panellists across 36 markets
DigiPay CuES an annual benchmarking study in the Digital Payments landscape
- 12+ Brands
- 3K+ interviews
- 20+ evaluation parameters, critical to customer experience captured
OTT CuES is an annual NPS and Customer Experience benchmarking study among OTT subscribers
- 10+ Key Brands
- 3K+ Interviews
- Top 10 Cities
- 20+ evaluation parameters, critical to customer experience captured
Annual measure, tracking the purchases done for the festive season (Navratri and Deepawali)
- Helping brands understand
- Purchase patters
- Insights into promotions /sales
- Drivers of consideration competitive insights
