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Digital Qual

Research globally have gone digital but India lags behind on Online studies (not because of low internet penetration). Still, only 16% of our research is Online, this is also majorly due to Quant studies. Qual lags on Online studies as a lot of probing is required and the questionnaire is not structured. This does not mean that Qual cannot be done digitally. International companies like Remesh have succeeded in doing online qual. A lot of Whatsapp groups and FB groups are created even in India, however, the need is not fulfilled.

Hansa Research