As per Brand Endorser Report 2022, Amitabh Bachchan, who is approaching the age of 80, has surpassed younger performers to lead the list of most-recognized celebrities
“OTT platforms allowed account sharing in India to attract subscriptions in their early days” : Ashish Karnad, Executive Vice President and Head - Media and Digital
“With a higher count of teams the match count from 60 in IPL 2021 has now jumped to 75. Viewers are now jaded due to more matches, with their favourite teams not performing well” : Praveen Nijhara, Chief Executive Officer
Rohit Sharma’s brand value will continue to soar if he also maintains a winning record as captain: Ashish Karnad, Executive Vice President - Media and Digital